Articles

A Checklist for Positioning

14 years ago when we founded Isolta, we faced more challenges than expected. We knew everything about software development, but when it came to how to position ourselves, grow sales or how to approach customers and manage our administration, we were in uncharted territory.

We learned step by step, through small and big mistakes. We want to pass this knowledge on to you in our “From founder to founder” series. We provide the important tips for you and share our little secrets.

Report a Security Issue

At Isolta we take the security of our users and their data very seriously. Whenever Isolta gets a clue of a potential security problem, an investigation is begun.

Easier finance management with Isolta Debt Collection service

All the users with Isolta Premium -plan are now able to outsource individual invoices payment reminding and debt collection to a trustworthy debt collection agency.

How to Network and Sell to your Target Group

14 years ago when we founded Isolta, we faced more challenges than expected. We knew everything about software development, but when it came to how to position ourselves, grow sales or how to approach customers and manage our administration, we were in uncharted territory.

We learned step by step, through small and big mistakes. We want to pass this knowledge on to you in our “From founder to founder” series. We provide the important tips for you and share our little secrets.

Invoicing

An invoice (or bill) is simply a document used to ask the customer for money for a product or service that has been provided. However, invoicing must take account of customer experience, the requirements of the tax authorities, and your own business’s need to ensure that you get the money owed to you. Invoices at the same time form the basis for accounting. Any invoicing software should help with all of this.

Sales

One could think that finding customers is harder than it actually is. You should provide solutions to your customers who will then sell it to the potential customers. But where to find your first customers? Be humble and make it easy for yourself. Approach friends, family and other people you know. Start by delivering more than you promised.

Productization and marketing

When starting a business, it is wise to start from scratch – as in anything you do for the first time. For an entrepreneur this means designing the product you are going to sell. It simply means ”This is what my customers will buy from me”. A clear product not only makes it easier for the customer to buy, it also makes your sales effort more efficient. ”We will tailor a solution just for you at the right price” is not a product. Neither is ”We serve our customer in all needs relating to our field of business”. Designing a product includes you deciding on:

Customer Relationships

How do you know how much your customers trust you? Surely they would not buy from you if they didn’t trust you enough. The more valuable and vital your product or service is for your customer, the more they need to trust you. Whenever the required level of trust is met, a purchase decision is made. This holds true for every purchase.

Economic management

For an entrepreneur, money is like the air you breathe or water that rains to your bank account to feed your growth. A seller’s sales receivable is a buyer’s purchase debt/ accounts payable.

Accounting

You should pick five things to follow daily and weekly in your business operations. These five indicators will keep you up to date on how your business is doing and developing.

I received an e-mail invoice, what should I do?

Isolta's e-mail service is a service, provided by Isolta Ltd, that allows our users to send their invoices directly to the recipient's e-mail.

A guide to e-invoicing

The number of sent e-invoices is constantly growing and there are more and more companies and organizations that only accept electronic invoices. Sending e-invoices has been made as easy as possible with Isolta, but there are still a few things that you should know before sending e-invoices.